As It Accomplishes Major Milestones

Now tracing over 7 million golf balls across 31 countries every day and powering second Global Tournament Challenge in partnership with the PGA of America

DALLAS – May 11, 2021 – In 2007, Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group, made history and revolutionised the golf industry when it became the first company to trace the flight path of golf balls during a major televised PGA golf tournament.  The thin blue trace, which has become synonymous with how we watch golf, is part of the modernisation of the game of golf and powers the signature gaming experience at select Topgolf entertainment venues across the globe.  Today, industry-leading Toptracer makes history again as it accomplishes major milestones on its journey to grow the game of golf, make it more accessible and connect communities across the globe through tech-driven experiences, including:


Following the launch of the Ranger Sunday Bag last September, Datrek is excited to reveal three new colorways that will be available June 1st: Charcoal/Red, Black/Royal, and Navy/Red/USA.

“We are thrilled to be introducing the new colorways for the Ranger Sunday Bag,” said Pat Gallagher, Product Manager at Datrek. “These bags fit just the necessities and are perfect for the minimalist golfer—and the new color options are sure to stand out on the course.”


Tuesday the 13th of April Toptracer announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal.

The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the United Kingdom.

Gainsborough, UK (April, 2021) -- With a focus on maximizing MOI through multi-material designs and minimizing the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorized PING golf shops around the world.

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